Urgent Requirement For Campaign Marketing Manager

from 13 to 18 year(s) of Experience
₹ Not Disclosed by Recruiter

Job Description

An Opportunity to Tip the Market:

Provana is a next gen platform for process-intensive law firms, insurance agencies, accounts receivable agencies and the networked enterprises that employ their services. Provana serves the US market, where the Consumer Finance Protection Bureau (CFPB) and other regulatory authorities tightly regulate consumer interactions. Provana provides these industries a holistic SaaS platform to manage consumer interactions, analyze unstructured data via ML and NLP, ensure policy and regulatory compliance, integrate into their operational engines and combine all that with KPO services for a one stop shop solution. We have become the undisputed leader in some of our verticals, and quickly becoming a must have for many consumer-facing enterprises.

The marketing muscle at Provana is at a very modest starting point, as weve just hired a CMO and started to put a focused marketing organization in place. The market is very hot and still much of it is greenfield. The competition has taken note of Provana s success and beginning to encroach on the market. We have a very capable Inside Sales and Sales Operations teams. Campaigns for us are emails and sequences in HubSpot. Not terrible, but not multi-channel integrated campaigns. A lot of room for upside.

Role Description:

This role is the lead demand gen marketer for Provana. A skilled marketing generalist, the ideal candidate will be an intelligent, positive and highly energetic individual who can use their full-stack marketing knowhow to create innovative campaigns and closely targeted lead generation opportunities. The successful candidate will rely on viral and guerilla techniques, social, video, mobile, and community marketing to generate awareness of Provana within narrowly targeted audiences in multiple verticals.

Specifically, this role will encompass several key workstreams.

  • DEMAND GENERATION:
    • Support the sales team to develop and execute integrated lead generation programs (telemarketing, email, webinars, user groups and events)
    • Leverage PR, content marketing and product marketing teams to create awareness and manage the full lifecycle of demand and lead generation.
  • EVENT MARKETING:
    • Develop relationships with user groups (as appropriate), industry associations, and other relevant influencer groups (in coordination with Product Marketing)
    • Develop event strategy and manage event planning and execution as part of overall marketing and lead generation programs
  • MARKETING AUTOMATION
    • Proficient in the use of marketing automation tools (HubSpot & ecosystem)
  • MARKETING ANALYTICS:
    • Review, document and report on the effectiveness of marketing programs
  • MANAGEMENT:
    • Manage subcontractors and vendors
    • Manage junior staff in India and US

This individual will work closely with colleagues from Product Marketing, Content, Digital Marketing, Sales, Services, and the CMO. It is both an individual contributor and team leader role, with potential for growth as Provana continues to expand its product and market footprint. The key success metric for this role is the number of deals in pipeline attributed to marketing.

Desired Skills

  • Experience in high technology B2B SaaS demand gen, with a strong grasp of current marketing tools and strategies
  • Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
  • Understanding of the buyers journey, digital experience, personalization and experimentation
  • Knowledge of performance marketing, how to build LPs that maximize conversions and tie to marketing automation
  • Proven success in developing and executing demand generation marketing programs that tie in digital domains LinkedIn, FB, Twitter, Google+
  • Experience with sales operations, reporting, marketing & campaign dashboards and KPIs

Desired Characteristics

  • Agile and smart, able to deliver results without always having pre-defined process, and able to analyze then tackle a marketing target from multiple angles.
  • Superior communications skills (oral and written) and interpersonal skills; ability to work effectively with cross-functional teams.
  • Eye for details – someone who understands the importance of the projected image, look and feel and has the ability to create positive emotion, either subliminal or open

Compensation:

Provana recognizes the importance of the role to the company and is prepared to offer a very competitive compensation package to the right candidate.

Keywords:

Campaign marketing, demand generation, lead generation, field marketing, event marketing, software marketing, services marketing


Education-

UG:

PG:Post Graduation Not Required

Doctorate:

Company Profile

PROVANA INDIA PRIVATE LIMITED

An Opportunity to Tip the Market:

Provana is a next gen platform for process-intensive law firms, insurance agencies, accounts receivable agencies and the networked enterprises that employ their services. Provana serves the US market, where the Consumer Finance Protection Bureau (CFPB) and other regulatory authorities tightly regulate consumer interactions. Provana provides these industries a holistic SaaS platform to manage consumer interactions, analyze unstructured data via ML and NLP, ensure policy and regulatory compliance, integrate into their operational engines and combine all that with KPO services for a one stop shop solution. We have become the undisputed leader in some of our verticals, and quickly becoming a must have for many consumer-facing enterprises.

The marketing muscle at Provana is at a very modest starting point, as weve just hired a CMO and started to put a focused marketing organization in place. The market is very hot and still much of it is greenfield. The competition has taken note of Provana s success and beginning to encroach on the market. We have a very capable Inside Sales and Sales Operations teams. Campaigns for us are emails and sequences in HubSpot. Not terrible, but not multi-channel integrated campaigns. A lot of room for upside.

Company Info
View Contact Details+

Contact Company:PROVANA INDIA PRIVATE LIMITED

Address:32,,,Block A, Sector-2 of Phase-1,Noida, NOIDA, Uttar Pradesh, India

Salary:

Not Disclosed by Recruiter

Role Category:

Marketing

Role:

Marketing Manager

Employment Type:

Full Time, Permanent